Sales and marketing

The drastically changed landscape of the Irish tourism industry calls for a new way of approaching sales and marketing. In the face of enormous challenges, there are a whole range of practical improvements you can make to enhance your digital performance — like creating compelling content and communicating your value messaging.

Using our tailored resources, learn how to drive domestic sales as well as re-engage with international B2B tour operators and agencies, in preparation for the re-opening of international markets.