Our guide ‘Marketing on a shoestring’ offers practical advice on how to collaborate with other businesses on low-cost or no-cost tactical marketing, which can help you win a fair share of domestic and local market. Our accompanying Marketing Action Plan Checklist guides you through building a comprehensive plan to get the most out of your marketing spend and activity in 2021.
Marketing on a shoestring
Download our marketing on a shoestring top tips guide [PDF 5mb]
Find out how to define your market, align your messaging with the Keep Discovering campaign and much more.
Download the marketing action plan checklist [PPTX 336kb]
Learn how to create and implement an action plan for offline and digital marketing