As we prepare to re-open, Fáilte Ireland is launching our ‘Keep Discovering’ campaign to consumers on 24 May 2021. Designed to drive domestic tourism at a national, regional, and county level, this heavy-weight campaign will run across TV, cinema, press, PR, radio and digital channels to inspire people to take breaks in Ireland this summer and into the shoulder season.
Niall Tracey, Director of Marketing with Fáilte Ireland hosted a webinar to take our industry through the marketing plans on the morning of Friday May 21, 2021
During this webinar, we will give an overview of:
- ‘Keep Discovering’ Creative and Timing Plans
- Domestic Sales Opportunities
- Keep Discovering Toolkit and Assets