Webinar: Driving bookings in September and beyond

As businesses return to trading, it is important to look ahead and devise plans that will drive demand for autumn/winter. To assist, Fáilte Ireland has created these tailored and tactical webinars to help businesses navigate the ever-changing consumer landscape and leverage all available opportunities in the market.

This suite includes the latest in consumer insights (Sept 2020) combined with tactics to capitalise on consumer intent and optimise revenue generating opportunities to improve the bottom line.

Timings: Consumer Insights & Trends

                                                                                 
00:01 Introduction

03:23 Overview of Consumer Insights

04:05 Changes in Consumer Mindset & Mood

13:34 Domestic Stats – What the Numbers Tell Us

21:00 What Consumers are Looking For

23:16 How Consumers Plan & Research

24:35 Target Segment: Unconstrained Adults

33:21 Target Segment: Young Adults

34:30 Summary

36:04 Q&A

Timings: Leverage Consumer Insights to Drive Demand & Spend                                                                             

00:01 Introduction

04:01 PART 1 – Messaging & Communication

04:45 Understanding the Data & Insights

08:26 Creating your Value Messaging

14:37 Communicating Your Value Message

17:46 Health & Safety

23:31 Summary & Key Takeaways for PART 1

27:03 PART 2 – Optimising Revenue & Spend

32:39 Key Insights for Revenue & Distribution

34:31 Channel Management

43:37 Pricing

48:46 Product & Revenue Opportunities

52:09 Summary & Key Takeaways for PART 2

53:52 Q&A