Market insights

Understand your customer; who they are, where they come from, what they buy online.

Resources

Discover the current market trends for visitor experiences and learn more about what your customer wants.

Find out more about the GB market to understand your customer and what they are typically interested in doing whilst in Ireland.

Learn more about the German market to understand your customer and what they are typically interested in doing whilst in Ireland.

Discover the participation by overseas holidaymakers in a range of activities while in Ireland and some interesting points about these activities.

Learn more about the preferences and habits of the younger unconstrained adults domestic market.

Use this blank template to take note of the preferences and habits of your customer.

Get to know the key domestic market profiles – families, younger unconstrained adults and older unconstrained adults.

Learn more about the US market to understand your customer and what they are typically interested in doing whilst in Ireland.

Find out more about the French market to understand your customer and what they are typically interested in doing whilst in Ireland.

Get to know which attractions and activities were engaged in by the domestic market in Ireland, across the four destination brands.

Discover the preferences and habits of the Culturally Curious German domestic market.