Issue 2: Comms and COVID-19: live examples from Ireland and beyondApril 15, 2020
Adapting your communications to keep your brand healthy in challenging times is essential. Every week, we’ll highlight the tourism businesses (and many retail businesses) that stand out on social media channels and demonstrate some of our 8 top tips; and hope they will inspire you with your own communications plans.
Here is our next instalment of brand advice examples.
Visit Barcelona – sharing meaningful content
Visit Barcelona created a meaningful video to lift spirits during this time. They are encouraging people to stay at home with their video, Barcelona Visits You, using the #StayAtHome on social media.
Their video gives people a glimpse into what the city has to offer, bringing the beautiful architecture and bustling city into people’s homes.
Visit Scotland – brand awareness message
Share the Love, Absence makes the Heart Grow Fonder is a video Visit Scotland shared on their social channels for people to enjoy at this time.
They compiled film content of beautiful scenery of the area, sharing some of the unique spots which will be there to visit when this is all over.
Louisville – brand awareness message
Louisville is a good example of how it is important to remember to continue to promote destinations and attractions during this time to maintain brand awareness.
They have put together a compilation of virtual attractions people can enjoy from their home on their website, sharing on their social media channels.
Tenon Tours – clear communication and brand awareness message
Tenon Tours are clear in their communications to customers.
They have put together a video We’re all in this together outlining the current challenges we face and are positive in their outlook about the future.
Antler – brand awareness
Antler decided early on to create inspirational content for people during this time.
They are sharing daily 60 second clips of holidays to their Instagram feed to keep their audience entertained and keep their brand at the forefront with the use of positive content.