Issue 4: Comms and COVID-19: live examples from Ireland and beyond

May 15, 2020

Adapting your communications to keep your brand healthy in challenging times is essential. Every week, we’ll highlight the tourism and retail businesses that stand out on social media channels for their positive and engaging messaging that keeps an audience in the loop. We’ll also look out for those brands that demonstrate our  8 top tips, in the hope that they will inspire you with your own communications. 

Here is the next instalment of brand advice examples, starting with Cashel Blue Cheese.

Cashel Blue Cheese

Preparing for the future

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In a time when many small businesses are struggling and the worst global recession we’ve seen in years is predicted, Cashel Blue Cheese — an Artisan Farmhouse Cheese — are encouraging people to support small food producers during this challenging time.

They have adapted their offering to include a Foodbox for delivery, which includes free shipping. This tidy package makes it all the more enticing for people to order from them.

Rush Tourism

Brand awareness messaging

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Rush Tourism celebrate their beautiful rural sea side town on the stunning Fingal coast. During this challenging time for tourism and local business, they are supporting the community by promoting brand awareness.

Via their social channels, Rush Tourism is spreading an important message — to support local producers — by sharing beautiful photography from the farms in the area.

Donnybrook Fair

Brand awareness messaging

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Donnybrook Fair has always been devoted to food, from their humble beginnings in the early 2000s.

Amid the current crisis they are adapting to the challenge by sharing fresh deliveries and reminding people where their produce comes from. They are also promoting the message to support Irish producers on their social media channels, in an effort to bolster the food and produce community.

Kylemore Abbey

Preparing for the future

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Kylemore Abbey is located along Ireland’s Wild Atlantic Way in Connemara, Co. Galway. Like many other tourist attractions, they’ve been forced to temporarily close due to the health crisis.

Instead of going quiet, Kylemore Abbey have adapted their strategy and business model; They are now offering delivery of local Irish produce to give people ‘A Flavour of Kylemore’ as well as sharing brand awareness messaging. 

Neighbourhood Food Attyflin Estate, Co. Limerick

Building meaningful content

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This Limerick community have joined together to support one another during this difficult time. They took the initiative to create an activation, Neighbourhood Food, where people can shop online from home and collect their produce when it’s ready.

The group have also set up social media to promote it, where they advertise the innovative service and share the message to support local producers.

This is just a selection of some of the innovative messaging and support we’ve found on social from Irish businesses and suppliers. Find more live examples and brand advice in Issue 3: Comms and COVID-19 and follow the above examples for more inspiration to come.