Digital and marketing trainingApril 23, 2020
While the industry faces this period of shut down, there’s so much you can do to promote your business through effective sales and marketing – particularly digital marketing. Research shows that many consumers are already planning their next holiday for a time when restrictions have been eased so time invested in marketing now could yield dividends. The higher your business ranks organically in search engines such as Google, the better your prospects of attracting new customers. The following free resources can help you promote your business online.
The Digital Marketing Institute is offering free access to its training library to companies including, a mix of 10 Digital Marketing, Online Sales & E-Commerce classes. They are also offering free access to their member’s library with over 500 professional training resources. Topics Include:
- Digital Marketing
- Social Media Marketing
- Search Engine Optimisation
- Creating and Managing Paid Campaigns online.
- Email Marketing
- Content Marketing & Planning
- Website Optimisation & Analytics
- Digital Strategy
- Online Sales & Social Selling
60,000 professionals are DMI members.
Bord Bia is offering a comprehensive selection of free online webinars on topics such as:
- Paid search
- Buyer engagement
Avvio has launched a new Hotel Digital Academy, offering dedicated training to upskill the hotel sector during COVID-19.
The Academy covers an introduction to digital marketing, tailored specifically to the hospitality industry. Study using self-learning modules, a range of webinars and guides supported by the Avvio Digital team. The Academy is free and open to everyone, not just Avvio customers.
Local Enterprise Offices (LEOs) are offering free training in sales and marketing on topics including:
- Facebook advanced training
- Sales and marketing planning through COVID-19
Facebook is currently sharing webinars packed full of tips and free tools to help keep your business on track in challenging times.
The Marketing Institute of Ireland is currently running an excellent range of free webinars on their website for members and non-members. Recommended resources include:
Google for Small Business is offering a suite of resources to help small business owners navigate COVID-19, on topics such as:
- Customer engagement for businesses who need to restrict their opening hours
- Adapting to new customer behaviour
- Running your business remotely
- A “Steps you can take today” section with a range of practical tips
Think with Google Coronavirus Strategy is a collection of tools, strategic insights and other resources designed to help individuals and businesses navigate through uncertainty.
- Find tips on strategy and planning, marketing principles and agility
- Access tutorials on everything from productivity to event marketing
Recommended Google resources:
Download the Google presentation 'UX Best Practices for Uncertain Times' [PDF 6mb]
Find out more about how to approach updating your websites with key information during COVID-19
Download research from Unskippable Labs on 'What To Say and How to Say It' [PDF 3mb]
Learn from a 30 day evaluation of brands on how best to communicate and get the tone right during COVID-19