Re-opening together: A message from the CEO of Fáilte Ireland

June 26, 2020

Dear Industry Partner,

Yesterday, we unveiled our new national domestic marketing campaign ‘Ireland, make a break for it’ and our new COVID-19 Safety Charter initiative to the tourism and hospitality industry at our virtual industry event ‘Re-opening Together’. 

Our latest research tells us that while Irish people are planning their domestic holiday they are extremely concerned about safety. Almost 9 in 10 (87%) want to ensure that the appropriate safety measures are in place if they are to consider taking a domestic break in Ireland this year. Our new domestic marketing campaign will encourage people to book a break, while our COVID-19 Safety Charter will reassure them that the tourism and hospitality businesses that they visit have committed to adhere to the correct safety measures and hygiene protocols.

Yesterday’s event also gave a sneak-peek at the new discoverireland.ie website and gave a full overview of our new business re-opening support initiatives. You can watch the event back here.  

Please continue to visit our online support hub for up-to-date information and guidance and if there is an area of support you think the tourism industry urgently needs, please don’t hesitate to contact the Business Supports team by email on business.supports@failteireland.ie or call our support desk on Lo Call 1800-242 473.

I assure you that the full resources of Fáilte Ireland are being directed to support you during this time and we wish you all the best as you re-open your business.

Yours sincerely,

Paul Kelly, 
CEO, Fáilte Ireland