Register now: Webinars on domestic sales, consumer insights and trends that will drive demand and tourism spend

August 13, 2020

As businesses move beyond the initial reopening and relaunching phase, it is important to look ahead and devise plans that will drive demand in September onwards…

Fáilte Ireland have programmed three webinars in August to discuss the following themes:

  • Creating domestic sales campaigns and accessing help to create your own sales conversion plans.
  • Consumer insights and trends for tourism businesses focused on September and beyond.
  • How to communicate with customers and optimise consumer insights to drive demand and spend.

Register now for our upcoming Webinars:

Wednesday 19th August
Fáilte Ireland domestic sales campaign webinar
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Discover more information about Fáilte Ireland’s domestic sales campaign for the tourism industry and how we are encouraging tourism businesses to get involved and leverage our campaigns for your own sales conversion plan.

The purpose of this event is to provide details of the initial €2.5m plan and to share insights on shaping your proposition to maximise conversions and advise you on how best to get involved with each partner.

Our sales conversion campaigns will see Fáilte Ireland collaborating with a number of partners to deliver 7.5m engagements with consumers for industry to convert them into customers. Our campaigns will seek to convert demand across 3 specific categories:

     1.   Converting Northern Ireland consumers to book a break in the republic

     2.   Converting overseas holiday lookers to domestic holiday bookers

     3.   Encourage domestic consumers to book domestic breaks

Fáilte Ireland has created two tailored and tactical webinars to help businesses navigate the ever-changing consumer landscape and leverage all available opportunities in the market. 

Tuesday 18th Aug | 10.30am
Session 1: Consumer insights and trends for tourism businesses
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In this live broadcast, Jill de Azevedo, Head of Consumer Planning and Insights at Fáilte Ireland will share insights and the latest trends on consumer sentiment and behaviour as your business prepares to move into September and beyond.

Thursday 20th Aug | 10.30am
Session 2: Leverage consumer insights to drive demand and spend
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In the follow up live broadcast, industry experts Aisling McVeigh and Oonagh Cremins will discuss how to effectively communicate with potential customers and how to best optimise revenue during a customer’s visit. 

This session builds on Session 1 ‘Consumer insights and trends for tourism businesses’ by reviewing and interpreting the valuable consumer insights on behaviours and intent, helping businesses to leverage this information by rethinking and repositioning their offer to appeal to the consumers driving demand and spend.