Watch the webinar: Fáilte Ireland’s Sales Conversion CampaignAugust 19, 2020
As part of Fáilte Ireland’s Domestic Sales Campaign, please find below the webinar we held on August 19th to provide details of the campaign and share insights into sales promotion opportunities to support you in your conversion of consumer demand.
The Fáilte Ireland’s Domestic Sales Campaign is designed for the tourism industry and will encourage tourism businesses to get involved and leverage our campaigns for your own sales conversion plan.
All campaigns and campaign timings are subject to change as COVID-19 public health advice and restrictions change. Please visit Fáilte Ireland’s COVID-19 Support Hub for relevant updates and restrictions.
The purpose of the event was to provide details of the initial €2.5m plan and to share insights on shaping your proposition to maximise conversions and advise you on how best to get involved with each partner. Find out more about the expert speakers presenting at the Sales Conversion Campaign webinar.
Our Sales Conversion Campaigns see Fáilte Ireland collaborating with a number of partners to deliver 7.5m engagements with consumers for industry to convert them into customers.
Our campaigns will seek to convert demand across three specific categories:
1. Converting Northern Ireland consumers to book a break in the Republic
2. Converting overseas holiday lookers to domestic holiday bookers
3. Encourage domestic consumers to book domestic breaks
This is a critical time for the tourism and hospitality sector. Fáilte Ireland is doing everything it can to assist and work with businesses to drive sales. We are confident you will find this webinar useful and will be in support of your efforts to recover from what is unquestionably an unprecedented crisis facing our society and our tourism industry.
Speakers & timings:
00:07: Brian Nevin – Fáilte Ireland
02:46: Tanya Da Silva – Expedia
07:46: Tim Schofield – Tripadvisor
19:50: James Lenehan – WinWin Digibreaks
29:10: Ernie Mooney – Hotelsinone
35:39: Keith Mahon – TheTaste.ie
46:30: Geraldine McGlynn – Golden Ireland
Download Fáilte Ireland's 'Domestic Sales Promotions' toolkit [PDF 8mb]
Access to Fáilte Ireland's supporting documents for the webinar with step-by-step guides to get involved with each platform
Download Expedia Group's industry presentation [PDF 1mb]
Access to Expedia Group's supporting documents for the webinar showcasing their partner programme and regional microsites
Download Tripadvisor's industry presentation [PDF 4mb]
Access to Tripadvisor's supporting documents for the webinar showcasing the power of reviews and free tools to use
Download DigiBreaks's industry presentation [PDF 2mb]
Access to DigiBreaks's supporting documents for the webinar showcasing their listing benefits and reward system
Download Hotelsinone's industry presentation [PDF 1mb]
Access to Hotelsinone's supporting documents for the webinar showcasing their partner programme and customer reach
Download The Taste's industry presentation [PDF 3mb]
Access to The Taste's supporting documents for the webinar showcasing their offerings and social community
Download Golden Ireland's industry presentation [PDF 822kb]
Access to Golden Ireland's supporting documents for the webinar showcasing their senior audience and benefits for partners