Driving domestic sales

Presenting your tourism experiences and offers to the domestic visitor in a way that best reflects what people are seeking now from a holiday, short break or fun day out is a vital first step to business recovery. 

Right now, Irish consumers are researching and planning their summer and autumn breaks online and our Driving Domestic Sales Suite of Supports will help you to target them in the best possible way to ensure optimal sales conversion.   

Our Sales and Marketing for Recovery Suite on Driving Domestic Sales offers guidance on how to engage Irish consumers with compelling experiences and value for money offers that appeal to segments (including families, couples, friend groups or day visitors), as well as insights on how to optimise your website for the domestic home holiday short break and day market. 

As our consumer insights confirm, people are looking to rediscover familiar places, engage in fun-filled activities and to reconnect with family and friends. Our supports include not only expert advice on crafting great experiences but suggestions on creating and using compelling imagery and video content. We also illustrate how to use social media to inspire visitors and boost sales while offering reassurance on safety. 

Finally, we bring you some smart tools on driving footfall and revenues from visitors, including working and collaborating with others to sell the destination, plus tips for making the most of a limited marketing budget to optimise visitor numbers.