Breakeven and pricing for B2B and B2C

For many visitor activities and attractions, understanding the impact of COVID-19 on how to offer and deliver your experience has been a big part of their focus while preparing to re-open.  

Ensuring you have calculated your revised cost of sale to deliver your reshaped experience to different groups and party sizes in the domestic market will enable you to calculate your pricing for B2C and B2B bookings – both self-guided and guided.  

Use our Breakeven Point (BEP) Pricing calculator (along with its supporting instructional video and guidance note) will allow you quickly gauge the impact of different cost elements and party sizes on your break-even point and profit margin; thus helping you establish your pricing and packaging rates for B2B and B2C business. 

Video Resources