Creating compelling content

Stunning imagery and captivating video speak to visitors and domestic holidaymakers more than a thousand words and can inspire holiday planning, a short break getaway or even great days out. Never have we seen as many audiences seeking and engaging with great visual content — so having great imagery and well-executed storytelling videos are key for success in tourism.   

In response to COVID-19, many businesses recognise the need to update their visual content to offer customers reassurance on safety, while still illustrating a sense of fun and reconnection for family and friends on a holiday break or a day out.   

Our business support video suite and supporting top tips advises on how to create high quality, inspiring imagery and video without breaking the bank. With nothing more than a good camera phone and some know-how, you can capture incredibly engaging and inspiring imagery and video content for your website and social media platforms that will drive business to you.  

Video Resources

Resources