Marketing on a shoestring

Many tourism businesses are grappling with cuts to their marketing budget as a result of COVID-19. Getting the most out of your remaining budget is now more important than ever, as is confirming to your visitor markets that you are open for business. 

We address both these points in our guide to ‘Marketing on a Shoestring’ – Top Tips, which offers practical advice on how to market creatively to optimise your marketing spend. It also provides guidance on how to collaborate with other businesses on low-cost or no-cost tactical marketing, which can help you win a fair share of domestic and local market business in 2020.

Our accompanying Marketing Action Plan Checklist will help you to put together a comprehensive plan to get the most out of your marketing spend and activity in 2020.