Reshaping the experience and presenting your offer

Looking to win more sales from the domestic market?

To drive sales and optimise revenue, it’s crucial to develop a compelling experience proposition and present your offer in a clear way that communicates your USP, while offering reassurance and value for money. Our business supports video playlist and supporting template and guidance will help you create great experiences for your domestic market segments and highlight some stand-out ‘good practice examples’ of winning experiences and offers. It will also provide the tools you need to drive more sales across the various domestic market segments — from families, couples, groups of adult friends and, indeed, day visitors — with enticing experiences.

These tools will also help you focus on demonstrating your value add, while building in opportunities to offer add-ons and upsell — thus avoiding a race to the bottom on price.

Video Resources

Resources

Download the supporting presentation for the 'reshaping your experience' video resources [PDF 7mb]

Learn more about how best to create saleable experiences and implementing effective messaging

Download to find out more on how to create a saleable experience in light of COVID-19 [PDF 537kb]

Read advice on modifying your existing offering, enhancing your marketing and preparing your saleable experience

Download the accommodation template to help drive domestic sales [PPTX 448kb]

Use to implement good practice and reshare your saleable experience

Download the activities and attractions template to help drive domestic sales [PPTX 449kb]

Use to implement good practice, find example experiences and reshape your offering

Download the restaurants and bars template to help drive domestic sales [PPTX 450kb]

Use to implement good practice and reshape your saleable experience

Download the Good Practice Ballintubbart Garden and House attraction experience example [PDF 1mb]

Read this example for tips on how to reshape your attraction's experience including self-guided tours and workshops

Download the Valentia lighthouse example experience [PDF 387kb]

Read this example for tips on how to reshape your attraction's experience including distanced guided tours and refreshments

Download the Good Practice Sea Gardener activity experience example [PDF 637kb]

Read this example for tips on how to reshape your activity's experience including making the most of open nature, foraging and workshops

Download the Good Practice Greene's of Sligo restaurant/pub food experience example [PDF 933kb]

Read this example for tips on how to reshape your restaurant or bar's experience including workshops and tasting sessions

Download the Good Practice Wild SUP activity experience example [PDF 1mb]

Read this example for tips on how to reshape your activity's experience including adventure days, kids camp and retreats.

Download the Good Practice Connemara Sands hotel and house accommodation experience example [PDF 625kb]

Read this example for tips on how to reshape and present your hotel and house accommodation