Developing a compelling experience proposition and presenting your offer in a clear way that communicates your USP – all while offering reassurance and value for money – is key to driving sales and optimising revenues. In light of COVID-19, businesses will need to reshape their experiences. That means communicating any changes to what the experience includes and how it is delivered, while ensuring buyer reassurance on customer safety and clearly communicating the value add and price.
Our business supports video playlist and supporting template and guidance offer advice on creating great experiences for the International B2B buyer marketplace. They provide some stand out ‘good practice examples’ of winning experiences and offers and provide the tools needed to create enticing experiences to reboot international B2B sales. We’re here to support you in your virtual sales meetings with international buyers in 2020. .
These tools will help you focus on demonstrating your value add, while building in opportunities to offer add-ons and upsell. Reassure buyers of the USP and the value your experience brings to their Irish experiences portfolio.