Reshaping the experience

Developing a compelling experience proposition and presenting your offer in a clear way that communicates your USP – all while offering reassurance and value for money – is key to driving sales and optimising revenues. In light of COVID-19, businesses will need to reshape their experiences. That means communicating any changes to what the experience includes and how it is delivered, while ensuring buyer reassurance on customer safety and clearly communicating the value add and price. 

Our business supports video playlist and supporting template and guidance offer advice on creating great experiences for the International B2B buyer marketplace. They provide some stand out ‘good practice examples’ of winning experiences and offers and provide the tools needed to create enticing experiences to reboot international B2B sales. We’re here to support you in your virtual sales meetings with international buyers in 2020. .  

These tools will help you focus on demonstrating your value add, while building in opportunities to offer add-ons and upsell. Reassure buyers of the USP and the value your experience brings to their Irish experiences portfolio.

Video Resources

Resources

Download the supporting presentation for the 'reshaping international B2B experiences' video resources [PDF 5mb]

Learn more about building a saleable experience, COVID-19 communications and repurposing content

Download the activities template for reshaping saleable experiences in an international market [PPTX 449kb]

Use to implement good practice, find example experiences and reshape your offering

Download the attractions template for reshaping saleable experiences in an international market [PPTX 449kb]

Use to implement good practice, find example experiences and reshape your offering

Download the accommodation template for reshaping saleable experiences in an international market [PPTX 448kb]

Use to implement good practice, pricing and communicating a destination experience.

Download the restaurant or pub template for reshaping saleable experiences in an international market [PPTX 451kb]

Use to implement good practice, communicate your USP and reshape your saleable experience post COVID-19

Download the Star Beach Hotel and Spa best practice example for accommodation [PDF 632kb]

Read this example for tips on how to reshape your accommodation's offering post COVID-19

Download a 4-star Boutique Hotel's best practice example for accommodation [PDF 724kb]

Read this example for tips on how to reshape your accommodation's experience post COVID-19

Download Cavan’s Hidden Islands best practice example for experiences [PDF 1mb]

Read this example for tips on how to reshape your adventure experience offering post COVID-19

Download the Historic Rugged Coastline best practice example for experiences [PDF 912kb]

Read this example for tips on how to reshape your experience's offering post COVID-19

Download Making & Tasting of Mead's best practice example for attractions [PDF 618kb]

Read this example for tips on how to reshape your attraction's offering post COVID-19